“What is not yet identified or being done is a collective approach in market to enable the craft beer connoisseur to find it all at their fingertips, until now, Introducing Niagara Ale Trail!”ĭoyle noted that over the last five to seven years there has been growing appeal and support for the craft beer industry in Niagara, and the industry has been gaining momentum with mentions in national media and mainstream food and drink publications. “With a very successful and well-established wine route, and hundreds of wineries attracting tourists seasonally, there is already a great format to follow and build on,” she said. The City aimed to elevate Niagara’s craft beer industry and make it a strong, recognized part of its tourism offering, Doyle said.
“This was an opportunity to work collaboratively beyond municipal borders on a region-wide basis with Niagara Falls, Niagara-on-the-Lake, Twenty Valley and Niagara’s South Coast to deliver a complimentary experience to the Wine Route.”
Tourism Services works with and promotes many partners who provide a uniquely Niagara experience,” said Karen Doyle, tourism marketing officer for the City of St. Catharines believes there are great, untapped tourism opportunities in Niagara’s craft beer industry. Catharines State of the City Address in late January, an official launch is being planned for mid-March. While the initiative was announced at the recent City of St. Catharines), Silversmith Brewing Company (NOTL), Oast House Brewing (NOTL), Exchange Brewery (NOTL), Taps on Queen (Niagara Falls), Niagara Brewing Company (Niagara Falls), Syndicate (Niagara Falls), Kame and Kettle Beer Works (Fonthill), and Brimstone Brewing (Ridgeway). In addition to the Niagara College Teaching Brewery, participating breweries include Bench Brewing Company (Beamsville), Lock Street Brewing Company (Port Dalhousie), The Merchant Ale House (St. A new webpage connected to the Tourism Partnership of Niagara’s website has also been created at Maps of the Niagara Ale Trail are already available at the NC Teaching Brewery and the Wine Visitor + Education Centre, as well as all participating breweries. There’s a new way to discover Niagara’s growing craft beer scene.įollowing the footsteps of the popular Niagara wine route, the Niagara Ale Trail points visitors and locals alike to Niagara’s local craft breweries – including the Niagara College Teaching Brewery.